Agency director by day. Selective consultant by methodology.

The Story

The category I built didn't exist when I started.

In 2014, ranking #1 on Google meant winning the page. In 2026, getting cited by Perplexity means winning the answer. The mechanics underneath are mostly the same — Schema.org graphs, crawl architecture, content structure, internal linking, authority signals — but the consumer of those signals changed from a ranking algorithm to a retrieval-augmented generation pipeline. The brands winning AI search right now are not the brands with the best content. They are the brands whose pages can be efficiently crawled, rendered, parsed, and grounded by retrieval systems.

Most consultants who position themselves as "GEO experts" came from content and strategy backgrounds. They produce schema recommendations and writing-pattern guidance, then hand the work to a developer they cannot QA. Most technical SEO consultants understand the crawl and render layer at depth but treat AI search as a separate concern handled by someone else. Sable Search exists because neither posture is adequate, and there are very few practitioners with deep experience in both.

How I work.

Every Sable Search engagement is productized — fixed scope, fixed price, fixed delivery date. Audits ship as engineering tickets your team can implement, not slide decks they have to interpret. Retainers cap monthly hours and bill overflow at premium rates. No custom proposals under $25K total contract value. No equity-for-services deals. No performance pricing that ends in attribution arguments six months later.

My day job is leading an SEO and GEO team as a director at a Phoenix digital agency. Before that, as Sr. CRO & Analytics Strategist at a $1B+ US retailer, I built and ran the GEO methodology this practice uses. Consulting runs alongside the day job under strict guardrails: no clients that compete with my employer's clients; no clients overlapping with companies I'm interviewing with; a maximum of two retainer clients at a time. The cap is real and it's why audit slots fill quickly.

Background.

Certified Scrum Product Owner. CXL Institute programs in Technical SEO, CRO, GA4 Analytics, Content Strategy and AI Content Strategy.

Thirteen-plus years across roles including Sr. CRO & Analytics Strategist at a $1B+ US retailer, Senior Product Manager in B2B SaaS, and Senior Enterprise Product Manager on a global consumer platform — alongside running Sable Search since 2019. Verticals: large-scale consumer retail, B2B SaaS, and education technology.