Technical SEO · GEO · AEO · AI Search

When brands need to be the answer AI cites, they call Sable Search.

Your buyers no longer start in Google. They ask ChatGPT, Claude, Perplexity, and Google AI Overviews — and the answer cites three companies. If you are not one of the three, you are losing pipeline you cannot attribute. We treat AI search as technical SEO applied to a new consumer, and we make B2B brands the cited default.

$87M+Career Revenue Impact
$51MOrganic Channel Revenue
$24MCRO Uplift Delivered
+22%AI Visibility Avg Lift
12 yrsEnterprise SEO · GEO · AEO
The Moat

Most "GEO consultants" can't QA the technical work. Most technical SEOs don't understand AI retrievers.

Sable Search is the rare practice that operates across both. Thirteen-plus years of enterprise technical SEO — Screaming Frog at 50M-URL scale, log analysis for Googlebot crawl behavior, Core Web Vitals at 150,000+ daily organic users — applied to the new retrievers that decide which brands ChatGPT, Claude, and Perplexity cite. Same discipline, new consumer.

The result: audits that ship as engineering tickets your team can implement, not slide decks they have to interpret.

Methodology

The 7-Pillar GEO Audit

Built and shipped in production at a $1B+ US retailer. Now applied at B2B SaaS scale.

01
Citation Footprint

Where you appear across ChatGPT, Claude, Perplexity, AI Overviews — and where you don't.

02
Entity Strength

Wikipedia, Wikidata, sameAs graph density, brand disambiguation depth.

03
Structured Data

Schema.org coverage scored against actual retriever preferences.

04
Content Patterns

Question-led headings, direct-answer paragraphs, author markup.

05
Authority Signals

Backlinks reweighted for AI retrieval — not SERP positioning.

06
AI Visibility Ops

robots.txt, llms.txt, crawl budget, render path, freshness signals.

07
Conversion Path

What happens when the AI-referred visitor actually lands on your page.

Engagement Tiers

Three ways to work with Sable Search.

GEO Retainer

$4,500/mo · 12 hr

Ongoing execution after the audit: quarterly refresh, schema deployment for new pages, content reviews, weekly strategy calls. 3-month minimum.

See scope →

Fractional Head of GEO

$10,000/mo · 25 hr

Executive-tier engagement: technical SEO oversight, GEO strategy, roadmap ownership. The bridge from agency-managed to in-house GEO leadership.

See scope →

Also available: GEO Audit standalone $3,000 · Technical SEO Audit standalone $3,500 · Agency white-label $175/hr

Not sure where you stand?

See your AI citation rate in 24 hours.

We run your brand through 5 category queries across ChatGPT, Claude, Perplexity, and Google AI Overviews — and send you a 1-page PDF showing exactly where you appear vs. your top competitor. No sales call. No commitment.

Get the free snapshot →
International Practice

Most GEO consultants test English-language visibility only. Sable Search tests the German, Dutch, Spanish, Portuguese, and Arabic queries your competitors aren't watching. Currently weighting toward clients in the UK · Germany · Netherlands · Spain · Portugal · Brazil · UAE · Singapore — markets where GEO is materially underserved by US incumbents. Learn about our international approach →

From the blog

The GEO methodology, documented.

The cornerstone post — how AI engines decide which brands to cite, and what to do about each of the 7 mechanisms.

GEO · AI Search · 2026 · 18 min read

How AI Search Engines Decide Which Brands to Cite (2026 Edition)

The 7 mechanisms — retrieval, entity recognition, structured data, content patterns, authority signals, conversational fit, and locale — with a 30-day starter plan for any team.

Read the post →
Start Here

Free 5-prompt GEO snapshot.

Tell us your brand and category. We'll test you against ChatGPT, Claude, Perplexity, and Google AI Overviews and send a 1-page PDF of what we find. 24-hour turnaround. No obligation, no sales call required.

Request your snapshot →