Substantive pieces on technical SEO, GEO, AEO, and AI search visibility. Each post is a working artifact — the kind of document you could hand to a developer and they could ticket directly. We publish one post per month minimum, more when there is something genuinely new to say.
May 2026 pushed AI Overviews onto commercial-intent queries, shipped in-answer shopping surfaces across the major assistants, and turned product structured data into the gate that decides whether your catalog is even eligible to be recommended. This piece traces each shift to where ecommerce revenue actually moves — and writes the fix as engineering tickets, with a 30-day plan.
GEO is not a new discipline that replaces SEO. It is technical SEO applied to a new consumer — the retriever that builds an AI's answer. This piece maps the 12 technical SEO levers that most directly determine whether ChatGPT, Claude, Perplexity, and Google AI Overviews cite your brand, and shows where the work compounds.
Why your localized GEO is failing (and the schema fix that takes 30 minutes per language). Cross-language schema parity is the single most common cause of citation gaps in non-English markets. Targeting June 2026.
The crawl budget allocation appendix — what server logs tell you about AI search posture. A field guide to filtering GPTBot, ClaudeBot, and PerplexityBot in your access logs and the patterns to look for. Targeting July 2026.